If you were seeing blue last week, there’s a good chance you caught a glimpse of the public launch of Boys & Girls Clubs’ A Club for Every Kid campaign. On Wednesday, June 21, Boys & Girls Clubs, with the help of dozens of partners, turned downtown Milwaukee blue with blue storefronts, sidewalks, light poles, flags, signs, lights and more. The festivities kicked off in O’Donnell Park where the Clubs’ President & CEO Vincent Lyles, surrounded by more than 300 Club members, County Executive Chris Abele and Mayor Tom Barrett, announced that Boys & Girls Clubs kicked off a fundraising campaign 18 months ago, and to date, has raised 60 percent of its $70 million goal.
The “Turn the City Blue” event was to thank 120 contributors to date and raise public awareness for Boys & Girls Clubs of Greater Milwaukee’s need for community-wide support in order to raise the remaining 40 percent, which will enable the Clubs to expand its footprint and provide more crucial services where they are needed most.
Many area businesses supported the cause by going blue for the day, displaying large blue window clings, flying blue flags, banners and signs to help raise awareness for the public fundraising campaign. Other businesses went blue in the evening with their building lighting. More than 300 Club youth also visited supporting businesses to deliver giant thank you cards after the formal announcement at O’Donnell Park.
We encourage you to visit our campaign’s landing page to learn more about A Club for Every Kid as well as our Facebook page to see an album of photos from the day’s events! We also invite you to check out our ad campaign page to see the A Club for Every Kid ads running on television, radio, print and digital platforms!